National industry body streamlines strategy direction with landmark independent nine member board

March 10, 2015
National industry body streamlines strategy direction with landmark independent nine member board

In a landmark EGM held in association with the recent National Conference, state associations unanimously voted to move to an Independent Board to strategically direct Caravan Industry Association of Australia - the peak national body for the caravan and camping industry.

"This is a significant decision in the history of the caravanning and camping industry, one which will provide strategic direction, develop industry stretch targets, and allow for harmonised thinking throughout the sector," Outgoing Chairman, Mark Lindsay said.

The new Board, replacing the existing structure of state association nominees on the Board, will shrink from 14 to nine Board members.

"This decision has capped off a stellar year of development for the organisation beginning with the decision to merge the two national body's representing the industry," Stuart Lamont, CEO of Caravan Industry Association of Australia said.

"This has resulted in increased visibility amongst Government and media, and strong growth over the period. This new phase of maturation is expected to drive industry growth and professionalism even further."

The state associations will continue to have a close working relationship with the National Body, and will provide operational input through an Advisory Committee made up of state association representatives.

Nominations from individuals wishing to provide strategic direction for the industry will be encouraged to put their hat in the ring subject to meeting a criteria and having their nomination seconded by a state caravanning association

Nominations will close 10 April 2015 and the new Board will take effect from 1 July 2015, with the Advisory Committee commencing from the AGM in November 2015.

This is an important step in continuing to drive the association (and the industry) forward over the coming years and follows a hectic year of development.

In the past twelve months, Caravan Industry Association of Australia has:

Merged two national associations into one national peak body for the industry.

Developed a sustainable accreditation model coupled with branding change to incorporate whole of industry accreditation.

Launched the new Let's Go Caravan and Camping brand which is currently on a six month road trip with Sunrise promoting domestic tourism and the link between road based holidays and caravanning and camping (due to recommence next Monday in South Australia).

Encouraged huge growth in a large consumer community - a 70 percent increase in active VIP Club members and 250 percent increase in Facebook community.

Overseen the most active period of generic lifestyle marketing and PR with co-operative campaigns and PR generating over $16 million worth of media value.

Successfully hosted the World RV Conference (and the associated National Conference) attracting over 780 registrations.

This is an exciting time for the industry, and we welcome interest for Board positions from both within and external to the caravanning and camping sector, Stuart Lamont said.

Mark Lindsay job done.
Mark Lindsay job done.